Film Audiences

Nowadays people are more likely to pop to their local cinema to watch a heartfelt documentary, an intriguing indie-film or even live opera as they are to see a big 3D family film or action flick.

All of this has resulted in an increasingly diverse range of audiences going to the cinema on a regular basis, all of them highly targetable by any number of criteria including film choice and location.

41% of Cinemagoers are 15-24 year olds therefore the films being produced are aimed more at that age than any other.

19% of Cinemagoers are 25-34 year olds.

40% of Cinemagoers are 35+.

As you can see the majority of Cinemagoers are 15-24 year olds therefore the Film Industry Favours and creates film mostly for that age group.

 

Audience Expectations; Genre is dependent on audiences for both their existence and meaning. Genre films work by engaging in a specific area. Audiences watch films in order to gain certain gratifications. For example the audience watch Horror films in order to be scared or watch comedies for amusement. While watching the text audiences bring their knowledge of previous films and expect to see certain conventions which help them to identify the genre of the film. This is a form of Intertextuality.

Stuart Hall's Reception Theory states that the audience will have one of three responses to text;

1. Preferred response

2. Negotiated response

3. Oppositional response