Saturday, 2 March 2013

Analysis of Film Advertisement

I noticed this advertisement in the Metro Newspaper and it was really intriguing and different to any film advertisements I’ve seen before. I figured that I might as well post a Blog about the film Advertisement and what it connotes to the viewers just by that one glance.



The main colour of this advertisement is a Sun Bleached Orange. This is the same colour as the Tiger used in this advertisement. By having an animal in this, it shows to the viewer that the film is focused on nature and animals. It also makes them assume that the films main location of filming is in some type of Wild Life in a hot country. They also have the young boy opposite the Tiger and the proxemics is quite close. This shows that there may be some type of relationship between the boy and the Tiger or the boy may be looking after the Tiger. The colours used in this are mainly bright and soft. The colour white that is used as the font colour of the film title connotes innocence from both the young boy and the animal. It also shows that the film is positive in some kind of way, whether it has a positive outcome or a positive start.

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